Came across this article in New Scientist. Rumours are circulating that Google is developing an online Virtual world, much like Second Life. I suspected this might be the case when they acquired SketchUp last year which allows users to contribute 3D buildings for others to see which can be overlayed on Google Earth.

Read the New Scientist article for more information … but I’ll definitly be keeping an eye on this. Google has made a habit out of taking on very established markets and re-defining them. I do hope though that Google, if they go down this road, improve on the metaphor, I really hope they dont end up cheesing people off like SL has 🙂